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	<title>Rough House Blog: Mastering the media</title>
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	<link>http://roughhouse.co.uk/blog</link>
	<description>Consultancy, production, training</description>
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		<title>6 reasons to deploy the social media guns in a crisis</title>
		<link>http://roughhouse.co.uk/blog/index.php/2012/02/6-reasons-to-deploy-the-social-media-guns-in-a-crisis/</link>
		<comments>http://roughhouse.co.uk/blog/index.php/2012/02/6-reasons-to-deploy-the-social-media-guns-in-a-crisis/#comments</comments>
		<pubDate>Mon, 20 Feb 2012 10:21:51 +0000</pubDate>
		<dc:creator>Ann Wright</dc:creator>
				<category><![CDATA[Crisis Management]]></category>
		<category><![CDATA[General]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Crisis Communications]]></category>
		<category><![CDATA[Crisis management]]></category>
		<category><![CDATA[Public relations]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://roughhouse.co.uk/blog/?p=1539</guid>
		<description><![CDATA[At a recent media masterclass with a group of manufacturing executives, one of the liveliest discussions of the day was about social media. Most of those round the table were nervous of their companies embarking on social media. They work &#8230; <a href="http://roughhouse.co.uk/blog/index.php/2012/02/6-reasons-to-deploy-the-social-media-guns-in-a-crisis/">Continue reading <span class="meta-nav">&#8594;</span></a>
Related posts:<ol>
<li><a href='http://roughhouse.co.uk/blog/index.php/2011/10/1155/' rel='bookmark' title='How to devise a social media strategy'>How to devise a social media strategy</a></li>
<li><a href='http://roughhouse.co.uk/blog/index.php/2011/04/does-this-scare-you/' rel='bookmark' title='Five compelling reasons to have a crisis management strategy'>Five compelling reasons to have a crisis management strategy</a></li>
</ol>]]></description>
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		<title>Tweet tweet: our tips on doing radio interviews</title>
		<link>http://roughhouse.co.uk/blog/index.php/2012/02/tweet-tweet-our-tips-on-doing-radio-interviews/</link>
		<comments>http://roughhouse.co.uk/blog/index.php/2012/02/tweet-tweet-our-tips-on-doing-radio-interviews/#comments</comments>
		<pubDate>Fri, 17 Feb 2012 08:18:00 +0000</pubDate>
		<dc:creator>Ann Wright</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Media Training]]></category>
		<category><![CDATA[Twitter Tips]]></category>
		<category><![CDATA[Radio]]></category>
		<category><![CDATA[Twitter tips]]></category>

		<guid isPermaLink="false">http://roughhouse.co.uk/blog/?p=1532</guid>
		<description><![CDATA[Here are our Twitter tips, which this week concentrated on radio interviews. 1. In a radio interview, don&#8217;t take in paper as it can rustle, or wear jewellery which could jangle 2. If you need notes in a radio interview to &#8230; <a href="http://roughhouse.co.uk/blog/index.php/2012/02/tweet-tweet-our-tips-on-doing-radio-interviews/">Continue reading <span class="meta-nav">&#8594;</span></a>
Related posts:<ol>
<li><a href='http://roughhouse.co.uk/blog/index.php/2011/10/tweet-tweet-round-up-of-the-weeks-twitter-tips-3/' rel='bookmark' title='Tweet tweet: round up of the week&#8217;s Twitter tips'>Tweet tweet: round up of the week&#8217;s Twitter tips</a></li>
<li><a href='http://roughhouse.co.uk/blog/index.php/2011/12/tweet-tweet-a-round-up-of-the-weeks-twitter-tips/' rel='bookmark' title='Tweet tweet: a round up of the week&#8217;s Twitter tips'>Tweet tweet: a round up of the week&#8217;s Twitter tips</a></li>
</ol>]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>The essential ingredients for success launching new products</title>
		<link>http://roughhouse.co.uk/blog/index.php/2012/02/the-essential-ingredients-for-success-launching-new-products/</link>
		<comments>http://roughhouse.co.uk/blog/index.php/2012/02/the-essential-ingredients-for-success-launching-new-products/#comments</comments>
		<pubDate>Mon, 13 Feb 2012 19:03:38 +0000</pubDate>
		<dc:creator>Ann Wright</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Guest posts]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Oriel Marketing]]></category>
		<category><![CDATA[Philippa Varey]]></category>
		<category><![CDATA[Product launches]]></category>

		<guid isPermaLink="false">http://roughhouse.co.uk/blog/?p=1541</guid>
		<description><![CDATA[Businesses often embark on a PR strategy when they&#8217;re launching a new product. But there is more to a success than having an idea of what you think your customers need and then sending out a few press releases to let people know &#8230; <a href="http://roughhouse.co.uk/blog/index.php/2012/02/the-essential-ingredients-for-success-launching-new-products/">Continue reading <span class="meta-nav">&#8594;</span></a>
No related posts.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Tweet tweet: this week&#8217;s media training tips</title>
		<link>http://roughhouse.co.uk/blog/index.php/2012/02/tweet-tweet-this-weeks-media-training-tips/</link>
		<comments>http://roughhouse.co.uk/blog/index.php/2012/02/tweet-tweet-this-weeks-media-training-tips/#comments</comments>
		<pubDate>Fri, 10 Feb 2012 05:23:44 +0000</pubDate>
		<dc:creator>Ann Wright</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Media Training]]></category>
		<category><![CDATA[Twitter Tips]]></category>
		<category><![CDATA[Interviews]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://roughhouse.co.uk/blog/?p=1527</guid>
		<description><![CDATA[This week&#8217;s Twitter tips focussed on how to add a bit of interest and spark to your interviews with journalists: To give memorable interview with a journalist, use accessible language Use interesting analogies and anecdotes to bring media interviews to &#8230; <a href="http://roughhouse.co.uk/blog/index.php/2012/02/tweet-tweet-this-weeks-media-training-tips/">Continue reading <span class="meta-nav">&#8594;</span></a>
Related posts:<ol>
<li><a href='http://roughhouse.co.uk/blog/index.php/2010/12/the-case-for-media-training/' rel='bookmark' title='The Case for Media Training'>The Case for Media Training</a></li>
<li><a href='http://roughhouse.co.uk/blog/index.php/2012/02/6-ways-to-give-a-memorable-interview/' rel='bookmark' title='6 ways to give a memorable interview'>6 ways to give a memorable interview</a></li>
</ol>]]></description>
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		</item>
		<item>
		<title>6 ways to give a memorable interview</title>
		<link>http://roughhouse.co.uk/blog/index.php/2012/02/6-ways-to-give-a-memorable-interview/</link>
		<comments>http://roughhouse.co.uk/blog/index.php/2012/02/6-ways-to-give-a-memorable-interview/#comments</comments>
		<pubDate>Mon, 06 Feb 2012 05:55:52 +0000</pubDate>
		<dc:creator>Ann Wright</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Media Training]]></category>
		<category><![CDATA[Interviews]]></category>

		<guid isPermaLink="false">http://roughhouse.co.uk/blog/?p=1523</guid>
		<description><![CDATA[We’ve all heard them, interviews on the radio or television where the interviewee is droning on about their latest policy or their stance on this particular issue, and the reporter or presenter has glazed over with boredom and is thinking &#8230; <a href="http://roughhouse.co.uk/blog/index.php/2012/02/6-ways-to-give-a-memorable-interview/">Continue reading <span class="meta-nav">&#8594;</span></a>
Related posts:<ol>
<li><a href='http://roughhouse.co.uk/blog/index.php/2011/11/10-ways-to-annoy-a-journalist/' rel='bookmark' title='9 ways to annoy a journalist'>9 ways to annoy a journalist</a></li>
<li><a href='http://roughhouse.co.uk/blog/index.php/2010/09/help-a-journalist-wants-to-interview-me/' rel='bookmark' title='Help! A journalist wants to interview me!'>Help! A journalist wants to interview me!</a></li>
</ol>]]></description>
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		<slash:comments>0</slash:comments>
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