Author Archives: Ann Wright

6 reasons to deploy the social media guns in a crisis

Posted on February 20, 2012 by Ann Wright

At a recent media masterclass with a group of manufacturing executives, one of the liveliest discussions of the day was about social media. Most of those round the table were nervous of their companies embarking on social media. They work … Continue reading →

Posted in Crisis Management, General, Public Relations | Tagged , , , | Leave a comment

Tweet tweet: our tips on doing radio interviews

Posted on February 17, 2012 by Ann Wright

Here are our Twitter tips, which this week concentrated on radio interviews. 1. In a radio interview, don’t take in paper as it can rustle, or wear jewellery which could jangle 2. If you need notes in a radio interview to … Continue reading →

Posted in General, Media Training, Twitter Tips | Tagged , , | Leave a comment

The essential ingredients for success launching new products

Posted on February 13, 2012 by Ann Wright

Businesses often embark on a PR strategy when they’re launching a new product. But there is more to a success than having an idea of what you think your customers need and then sending out a few press releases to let people know … Continue reading →

Posted in General, Guest posts, Public Relations | Tagged , , | Leave a comment

Tweet tweet: this week’s media training tips

Posted on February 10, 2012 by Ann Wright

This week’s Twitter tips focussed on how to add a bit of interest and spark to your interviews with journalists: To give memorable interview with a journalist, use accessible language Use interesting analogies and anecdotes to bring media interviews to … Continue reading →

Posted in General, Media Training, Twitter Tips | Tagged , , | Leave a comment