In designing courses Rough House works closely with the client, always bearing in mind their time and budget. The courses can be any mix of print, TV and radio and are fully portable. In general, these are our most requested and popular courses:



The chief aim of this course is to build confidence, so that by the end the trainee has the ability to recognise the journalist's agenda and the means to promote his or her own agenda. The course is aimed at board members or very senior executives who - because of their position - will inevitably face requests for interviews.



(detailed schedule below)
As with the individual course, the aim is to show trainees how to prepare for interviews, take control of the agenda and deliver key messages. The process of feedback and analysis allows Rough House to identify those amongst the group who are capable of being fielded in potentially difficult situations, and those who should probably be reserved for less demanding encounters. The course is designed for senior managers and spokespeople.



This course is offered as a stand-alone or for incorporation into existing events such as conferences or seminars. An introduction to the media, its aim is to show how journalists approach a story and the best ways of handling inquiries. For managers and executives who have occasional contact with the media.



A thorough introduction to dealing with the media, whether print, radio or television. The course is designed to give confidence in those with little previous experience of the media who now face increased contact. For senior managers and spokespeople.



Intensive training for a specific event or a range of potential crisis scenarios. For board-level directors, senior executives and spokespeople likely to be fielded in high-pressure situations.



A course aimed a boosting confidence and presentation skills in English, mainly for internal audiences, but also in front of conferences, clients, government committees and analysts. Aimed at Board-level executives and senior managers.

Intensive group full-day course

0900 ARRIVAL, REFRESHEMNTS
0915 Introduction/course objectives
0925 The journalist’s agenda/your agenda/off the record
0935 Exercise 1: Print telephone briefing + review
1005 Broadcast interviews – your rights
1015 Exercise 2: TV news programme (main studio) + review
1100 BREAK/discussion: key messages
1115 Body language and dress for TV
1130 Exercise 3: TV news programme (remote studio) + review
1200 Deploying key messages – the three Ps
1215 Exercise 4: TV news programme (sound bite)
1300 LUNCH
1400 Review sound bites
1430 Radio – the differences
1445 Exercise 5: Radio news programme (studio) + review
1515 BREAK
1530 Exercise 6: Radio news programme (telephone) + review
1600 Exercise 7: Radio news programme (phone-in) + review
1645 Summary/feedback
1700 CLOSE